{"id":83022,"date":"2020-06-18T13:11:21","date_gmt":"2020-06-18T13:11:21","guid":{"rendered":"https:\/\/test.360positive.it\/?p=83022"},"modified":"2020-06-19T07:38:12","modified_gmt":"2020-06-19T07:38:12","slug":"lfw-launches-its-first-ever-digital-fashion-week","status":"publish","type":"post","link":"https:\/\/test.360positive.it\/index.php\/2020\/06\/18\/lfw-launches-its-first-ever-digital-fashion-week\/","title":{"rendered":"LFW launches its first ever Digital Fashion Week"},"content":{"rendered":"<blockquote>\n<h1 style=\"text-align: left;\"><span class=\"font-202503\"><strong><em>Bringing <\/em><\/strong><strong><em>the<\/em><\/strong><strong><em> fashion community together,\u00a0the British Fashion Council activates its digital platform<\/em><\/strong><\/span><\/h1>\n<\/blockquote>\n<p>London Fashion Week (LFW) takes a new form, a digital-only platform launching on 12th June and merging womenswear and menswear. The digital \u00a0platform, <a href=\"https:\/\/londonfashionweek.co.uk\/\">London Fashion Week\u00a0<\/a>is freely accessible globally for both the public and trade audiences, embracing the cultural commentary and creativity for which British fashion and London are known.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>LFW Digital &#8211; Overall Highlights<\/strong><\/p>\n<p><iframe title=\"LFW Digital Overall Highlights\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/PH3vHLeAyjs?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>With an aim to bring the fashion community together, the platform hosts exclusive multimedia content from designers, creatives, brand partners, media, retailers and cultural institutions enabling collaboration and bringing together fashion, culture and technology. This new digital experience will work as a global meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, providing the opportunity for \u00a0designers to tell their stories and share their experiences from the last few months.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_83019\" aria-describedby=\"caption-attachment-83019\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-83019 size-full\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC_IG_Post_2.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC_IG_Post_2.jpg 1080w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC_IG_Post_2-300x300.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC_IG_Post_2-1024x1024.jpg 1024w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC_IG_Post_2-150x150.jpg 150w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC_IG_Post_2-768x768.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC_IG_Post_2-600x600.jpg 600w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC_IG_Post_2-100x100.jpg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-83019\" class=\"wp-caption-text\">London Fashion Week<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Along with the LFW schedule, the <strong>British Fashion Council<\/strong> (BFC) also released the new data from Oxford Economics, reinforcing the importance of the fashion industry to the UK economy. In 2019, the British fashion industry directly contributed\u00a0<strong>\u00a335 billion\u00a0to the UK GDP, a 9.38% increase from 2018<\/strong>, with the number of people employed by the industry remaining constant year on year at 890,000\u00a0<em>(source: Oxford Economics)<\/em>.<\/p>\n<p>Despite last year\u2019s growth, the impact of COVID-19 on the fashion industry is considerable, as <strong>73%<\/strong> of fashion businesses have already experienced order cancellations. Which is why, now more than ever, the BFC acknowledges the necessity to look at the future of LFW and the opportunity to drive change, collaborate and innovate in ways that will establish long-term benefits, develop new sustainable business models and boost the industry\u2019s economic and social power.<\/p>\n<p>&nbsp;<\/p>\n<!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n\t<div class=\"wp-playlist wp-video-playlist wp-playlist-light\">\n\t\t<video controls=\"controls\" preload=\"none\" width=\"818\"\n\t\t height=\"818\"\t><\/video>\n\t<div class=\"wp-playlist-next\"><\/div>\n\t<div class=\"wp-playlist-prev\"><\/div>\n\t<noscript>\n\t<ol>\n\t\t<li><a href='https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/BFC-LFW-JUNE-2020-DAILY-HIGHLIGHT-1.mp4'>BFC LFW JUNE 2020<\/a><\/li>\t<\/ol>\n\t<\/noscript>\n\t<script type=\"application\/json\" class=\"wp-playlist-script\">{\"type\":\"video\",\"tracklist\":false,\"tracknumbers\":true,\"images\":true,\"artists\":true,\"tracks\":[{\"src\":\"https:\\\/\\\/test.360positive.it\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/BFC-LFW-JUNE-2020-DAILY-HIGHLIGHT-1.mp4\",\"type\":\"video\\\/mp4\",\"title\":\"BFC LFW JUNE 2020\",\"caption\":\"London Fashion Week\",\"description\":\"BFC LFW JUNE 2020\",\"meta\":{\"length_formatted\":\"0:30\"},\"dimensions\":{\"original\":{\"width\":1080,\"height\":1080},\"resized\":{\"width\":818,\"height\":818}},\"image\":{\"src\":\"https:\\\/\\\/test.360positive.it\\\/wp-includes\\\/images\\\/media\\\/video.png\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\\\/\\\/test.360positive.it\\\/wp-includes\\\/images\\\/media\\\/video.png\",\"width\":48,\"height\":64}}]}<\/script>\n<\/div>\n\t\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_83017\" aria-describedby=\"caption-attachment-83017\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-83017 size-full\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-scaled.jpg 2560w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-300x300.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-1024x1024.jpg 1024w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-150x150.jpg 150w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-768x768.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-1536x1536.jpg 1536w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-2048x2048.jpg 2048w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-600x600.jpg 600w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/4-LFW-Social-Post-Schedule-Announcement-Option4-100x100.jpg 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-83017\" class=\"wp-caption-text\">London Fashion Week<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<blockquote>\n<h2 style=\"text-align: left;\"><em><span class=\"font-202503\"><strong>London Fashion Week Digital, June 2020<\/strong><\/span><\/em><\/h2>\n<\/blockquote>\n<p>The platform showcases over <strong>100 designers<\/strong> on the LFW digital platform. <strong>34 designers<\/strong> are part of the official LFW schedule while over 33 also feature on the Explore section, with either new content or assets from their current collections, along with many more activating profiles for a presence on the platform. Additionally,<strong> 34 retailers, 23 media and 6 brand partners<\/strong> from around the world are activating on the platform through their unique content. The new LFW digital platform has three main streams:\u00a0<strong>the LFW Schedule, the Explore Section , the Designer Profiles.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_83018\" aria-describedby=\"caption-attachment-83018\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-83018 size-full\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-scaled.jpg 2560w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-300x300.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-1024x1024.jpg 1024w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-150x150.jpg 150w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-768x768.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-1536x1536.jpg 1536w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-2048x2048.jpg 2048w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-600x600.jpg 600w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/06\/2-LFW-Social-Post-Schedule-Announcement-Option2-100x100.jpg 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-83018\" class=\"wp-caption-text\">London Fashion Week<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>The LFW Designer Profiles \u2013 You may visit the link to see the participating <mark><a href=\"https:\/\/londonfashionweek.co.uk\/designers\">Designers<\/a><\/mark><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Class of 2020 &#8211;\u00a0<\/strong>as part of its ongoing commitment to supporting education and fashion students, BFC asked 13 colleges and their students,\u00a0along with BFC graduating scholars,\u00a0to create content to tell their stories, featured in the Explore section<\/p>\n<p>What is most exciting is the technology behind this digitalization: Joor, the wholesale fashion digital platform for both brands and retailers, will offer Virtual Showrooms for LFW. Smartzer, will offer its interactive technology that makes any content into interactive and shoppable. Instagram, Youtube, Snapchat and Pinterest are offering their traditional online tools.<\/p>\n<p>We are hopeful that the digital equivalent will be as good as the physical shows of LFW.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Image &amp; Video Credits: LFW \/ British Fashion Council, <em>U.K<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bringing the fashion community together,\u00a0the British Fashion Council activates its digital platform London Fashion Week (LFW) takes a new form, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":83019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,18],"tags":[119,124,125,126,127,128],"_links":{"self":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/83022"}],"collection":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/comments?post=83022"}],"version-history":[{"count":10,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/83022\/revisions"}],"predecessor-version":[{"id":83035,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/83022\/revisions\/83035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/media\/83019"}],"wp:attachment":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/media?parent=83022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/categories?post=83022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/tags?post=83022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}