{"id":83359,"date":"2020-07-01T11:37:45","date_gmt":"2020-07-01T11:37:45","guid":{"rendered":"https:\/\/test.360positive.it\/?p=83359"},"modified":"2020-07-01T11:46:36","modified_gmt":"2020-07-01T11:46:36","slug":"sephoras-digital-collaboration-with-instagram","status":"publish","type":"post","link":"https:\/\/test.360positive.it\/index.php\/2020\/07\/01\/sephoras-digital-collaboration-with-instagram\/","title":{"rendered":"Sephora\u2019s Digital Collaboration with Instagram"},"content":{"rendered":"
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The beauty retailer launches Instagram checkout with more than 80 of its coveted brands<\/em><\/span><\/strong><\/h1>\n<\/blockquote>\n

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Sephora reveals its new digital collaboration with Instagram, bringing beauty inspiration and shopping together for one seamless client experience. Together, the leading beauty retailer and social platform are building the best online shopping experience for the @sephora<\/a> <\/mark>community of 20 million followers.<\/strong><\/p>\n

In this new digital storefront, you can buy a product available with checkout right from your feed or stories at the moment of inspiration. Sephora has brought along more than 80 of its brands<\/strong> onto Instagram checkout to make client shopping faster, easier, and more convenient. This allows these brands to scale their business on the inspirational platform and provides a connected beauty buying experience across different Instagram accounts.<\/p>\n

\u201cSephora is thrilled to work with Instagram on this unique social shopping experience,\u201d said Carolyn Bojanowski, SVP and GM of eCommerce for Sephora<\/strong>. \u201cOur clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we\u2019re always looking for new ways to enhance that beauty journey. We\u2019re excited to deliver Instagram checkout, a new, seamless, direct, and secure way to shop across our brands\u2019 accounts, while still getting the perks of being a Sephora client.\u201d<\/p>\n

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Sephora<\/figcaption><\/figure>\n
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More on the new Sephora checkout experience:<\/span><\/strong><\/em><\/h2>\n<\/blockquote>\n

Instagram checkout allows clients to shop securely from Sephora directly from their feed and stories. Once they select a product, checkout happens without ever having to leave Instagram.\u00a0Shoppers get Sephora perks, including earning Beauty Insider points on Instagram checkout purchases, Sephora client service, easy returns and more<\/p>\n

Sephora has partnered with more than 80 brands to make shopping your favorite beauty products or newest discoveries easier than ever. Clients can shop via Instagram checkout from brands across makeup, skincare, haircare and fragrance including By Rosie Jane, Dae, Drunk Elephant, Milk Makeup, Olaplex, Maison Martin Margiela, Make Up For Ever, Sephora Collection, Shani Darden Skin Care, Summer Fridays and many more. For a full list of brands, you can visit the Link<\/mark> here<\/mark><\/a>.<\/p>\n

“Beauty lovers come to @sephora<\/strong> every day to discover products and connect with brands,\u201d said Eva Chen, VP of Fashion Partnerships for Instagram<\/strong>. \u201cTogether with Sephora, we want to make shopping inspiring and seamless for this community. So you can see a product you love and buy it in just a few taps with Instagram checkout.\u201d\u00a0Checkout is available on the @sephora Instagram account for Sephora’s several brand partners.<\/p>\n

Though some Sephora stores remain closed because of coronavirus, the company’s e-commerce sales had grown more than 30% during March 2020. Both April and May, Sephora.com saw 67% year-over-year growth<\/strong>, and that explains this push to capture more digital sales.<\/p>\n

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The Company<\/b><\/em><\/span><\/h2>\n<\/blockquote>\n

Sephora opened its first U.S. store in New York\u2019s Soho neighborhood in 1998<\/strong> and today, the company operates over 2,600 stores in 34 countries worldwide<\/strong>, with an expanding base of over 460 stores across the Americas. The Sephora Americas headquarters are located in San Francisco, with corporate offices in New York, Mexico City, Montreal, Toronto and S\u00e3o Paolo. Post Covid, phased reopenings are planned for USA with over 70 stores across 13 states starting from on May 2020.<\/p>\n

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Sephora.com<\/strong><\/span><\/em><\/h2>\n<\/blockquote>\n

Launched in the U.S. in 1999, the foremost beauty site on the Internet is also Sephora’s largest North American store and is where clients can engage with the Beauty Insider Community and other brand happenings.<\/p>\n

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Sephora<\/figcaption><\/figure>\n

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Image Credits: Sephora, USA<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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