{"id":84865,"date":"2020-12-22T13:06:40","date_gmt":"2020-12-22T13:06:40","guid":{"rendered":"https:\/\/test.360positive.it\/?p=84865"},"modified":"2020-12-29T12:40:56","modified_gmt":"2020-12-29T12:40:56","slug":"green-pea-worlds-first-green-retail-park","status":"publish","type":"post","link":"https:\/\/test.360positive.it\/index.php\/2020\/12\/22\/green-pea-worlds-first-green-retail-park\/","title":{"rendered":"Green Pea: Changing Consumption Habits to Change the World"},"content":{"rendered":"<blockquote>\n<h1><strong><span class=\"font-202503\"><em>World&#8217;s first Green Retail Park, an entirely eco-sustainable concept store has opened in Turin: a project by Oscar Farinetti, founder of Eataly.\u00a0<\/em><\/span><\/strong><\/h1>\n<\/blockquote>\n<p>Green Pea is an unprecedented project which, with the motto \u201c<strong>From duty to beauty<\/strong>\u201d, that aims to change our shopping habits forever.\u00a0Built in\u00a0<strong style=\"font-style: inherit;\">Turin<\/strong>, in the area of the former Carpano factory near the Lingotto multipurpose complex, it is located right next to Italy\u2019s first Eataly store, which opened in 2007.<\/p>\n<p>On\u00a0<strong style=\"font-style: inherit;\">December 9, 2020\u00a0<\/strong>the<strong style=\"font-style: inherit;\">\u00a0<\/strong>site opened to the public with 15,000 square meters based entirely on the idea of &#8216;<strong style=\"font-style: inherit;\">Respect<\/strong> for <strong style=\"font-style: inherit;\">Earth<\/strong>,<strong style=\"font-style: inherit;\"> Air<\/strong>,<strong style=\"font-style: inherit;\"> Water\u00a0<\/strong>and<strong style=\"font-style: inherit;\"> People<\/strong>. The concept store is enveloped in wood, recovered from the forests of the Fiemme Valley and Belluno area, which were devastated by Storm Vaia in 2018; construction put a strong emphasis on using recyclable materials (steel, iron and glass) and on renewable energy, including geothermal wells, photovoltaic and solar panels as well as features that capture wind power and recover kinetic energy.<\/p>\n<p><strong>From duty to beauty: 15,000 sqm dedicated to changing your relationship with energy, movement, home, clothing and leisure<\/strong>.\u00a0Here you can find beautiful places with a low impact on the environment \u2013 high quality, Made in Italy and in the world \u2013 experiences, events and all services necessary to live Green. Basically, you have available 66 shops, a museum, 3 eateries, a pool, a spa, and a club dedicated to the creative idleness. In total, 72 places where Respect from duty becomes beauty.<\/p>\n<p><strong>Oscar Farinetti describes Green Pea in the Video below.<\/strong> (Language: Italian)<\/p>\n<p><iframe title=\"Perch\u00e9 Green Pea? - Oscar Farinetti\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/4qnqsHPSLck?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div class=\"row no-gutters\">\n<blockquote>\n<h2><em><span class=\"font-202503\">The Business of it<\/span><\/em><\/h2>\n<\/blockquote>\n<p>The mall is hosted inside this first Green Retail Park and the third business project of the <strong>Farinetti family <\/strong>already involved in other innovative retail concepts such as <strong>Unieuro<\/strong> and <strong>Eataly<\/strong>, chain stores specialized respectively in selling domestic appliances and Italian food. <strong>Green Pea Srl<\/strong> is a new company with a majority owned (90%) by <strong>Eatinvest SpA<\/strong> whose major shareholders are three Italian families\u2013<strong>Farinetti (60%)<\/strong>, <strong>Nocivelli (20%)<\/strong> and <strong>Orecchia (10%)<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<figure id=\"attachment_84902\" aria-describedby=\"caption-attachment-84902\" style=\"width: 1116px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-84902\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-Facade.jpg\" alt=\"\" width=\"1116\" height=\"756\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-Facade.jpg 883w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-Facade-300x203.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-Facade-768x520.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-Facade-600x406.jpg 600w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><figcaption id=\"caption-attachment-84902\" class=\"wp-caption-text\">The name Green Pea of this new mall is chosen as the Pea is considered as a tiny symbol of respect that is as round as the Earth and as green as the planet should be.<\/figcaption><\/figure>\n<blockquote>\n<h2><\/h2>\n<h2><span class=\"font-202503\"><em>Architectural<strong> Features<\/strong><\/em><\/span><\/h2>\n<\/blockquote>\n<p>Green Pea was designed as an innovative and resilient element,\u00a0<strong>sustainable in every detail<\/strong>\u00a0, in order to allow the building to\u00a0\u00a0<strong>breathe<\/strong>\u00a0\u00a0and\u00a0\u00a0<strong>let it breathe<\/strong> , in harmony with the human being and with the natural elements.\u00a0The shell of the building is formed by a\u00a0<strong>steel<\/strong> rib and\u00a0<strong>wooden<\/strong>\u00a0sunshade slats\u00a0\u00a0: elements that create a texture in which\u00a0<strong>vegetation<\/strong>\u00a0is inserted\u00a0\u00a0, a real architectural material.\u00a0Green Pea&#8217;s roof is an additional facade: a\u00a0\u00a0<strong>roof garden<\/strong> \u00a0that reduces the building&#8217;s environmental impact, bringing nature back to a former industrial area of \u200b\u200bTurin.<\/p>\n<p>The 4 internal floors of the building are illuminated by\u00a0\u00a0<strong>natural light<\/strong> \u00a0and characterized by the close relationship with the vegetation that surrounds and merges with the building.\u00a0A journey into sustainable values, in balance between outside and inside, between container and content, between <strong>B<\/strong><strong>eauty<\/strong>\u00a0\u00a0and\u00a0\u00a0<strong>Respect<\/strong>\u00a0.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"row mTop\">\n<div class=\"col-12\">\n<div class=\"swiper-container swiper-container-initialized swiper-container-horizontal\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide animation-opacity start\">\n<figure id=\"attachment_84880\" aria-describedby=\"caption-attachment-84880\" style=\"width: 1254px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-84880\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-2-1.jpg\" alt=\"\" width=\"1254\" height=\"706\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-2-1.jpg 1280w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-2-1-300x169.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-2-1-1024x576.jpg 1024w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-2-1-768x432.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/Green-Pea-2-1-600x338.jpg 600w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><figcaption id=\"caption-attachment-84880\" class=\"wp-caption-text\">The beauty of Green Pea is also in the subdivision of the floors, each one dedicated to a moment of our life: Life, Home, Fashion, Beauty, Leisure.<\/figcaption><\/figure>\n<blockquote>\n<h2><\/h2>\n<h2><em><span class=\"font-202503\">Floor<strong> 0 &#8211; Life<\/strong><\/span><\/em><\/h2>\n<\/blockquote>\n<p>This plan is dedicated to\u00a0<strong>Green Pea&#8217;s Main Ecological Partners<\/strong>\u00a0such as <strong>FCA<\/strong> offering the first electric car dealership, <strong>Enel X<\/strong>\u00a0where you can recharge your electric car; <strong>Tim<\/strong>\u00a0which will only sell refurbished phones here and therefore second-hand; <strong>Samsung<\/strong>,\u00a0<strong>UniCredit<\/strong>\u00a0, the\u00a0<strong>City of Turin<\/strong>\u00a0with a point for Turismo Torino,\u00a0<strong>Argo<\/strong>\u00a0and the <strong>Lavanderia Naturale Iride<\/strong> , a laundry that uses only rainwater and silica-based detergents, therefore more easily disposable.\u00a0There is also the\u00a0<strong>Green Pea Discovery Museum<\/strong>, an exhibition on screens where you can discover more about Green Pea and sustainability,\u00a0starting from CO2 emissions, plastic in the seas, renewable energy and much more!<\/p>\n<figure id=\"attachment_84874\" aria-describedby=\"caption-attachment-84874\" style=\"width: 887px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-84874\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP01.jpg\" alt=\"\" width=\"887\" height=\"659\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP01.jpg 808w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP01-300x223.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP01-768x570.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP01-600x446.jpg 600w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><figcaption id=\"caption-attachment-84874\" class=\"wp-caption-text\">GP0 LIFE &#8211; move, energy &amp; connect , Images by Fabio Rovere<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<blockquote>\n<h2><\/h2>\n<h2><em><span class=\"font-202503\">Floor 1 &#8211; Home<\/span><\/em><\/h2>\n<\/blockquote>\n<p>The first floor is dedicated to <strong>Home <\/strong>and<strong> Furnishings<\/strong>\u00a0.\u00a0Here you will find the offers of partners such as <strong>Whirlpool, Valcucine, Roda, Gervasoni, Riva 1920, Pianca, Rubelli, Artemide, Driade<\/strong> and <strong>FontanaArte<\/strong>, but also a space where you can ask for free advice from architects for the furnishing of your home, spaces for the choice of fabrics and materials and a choice of products, starting from the kitchen, in eco-sustainable materials at a &#8216;sustainable&#8217; price.\u00a0They will in fact be developed directly by Green Pea with a starting price of \u20ac 3000 for the kitchen for example.<\/p>\n<div class=\"swiper-container swiper-container-initialized swiper-container-horizontal\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide animation-opacity start\">\n<figure id=\"attachment_84875\" aria-describedby=\"caption-attachment-84875\" style=\"width: 874px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-84875\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02.jpg\" alt=\"\" width=\"874\" height=\"650\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02.jpg 968w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-300x223.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-768x571.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-600x446.jpg 600w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><figcaption id=\"caption-attachment-84875\" class=\"wp-caption-text\">GP1 Home &#8211; Living &amp; Design Images by Fabio Rovere<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide animation-opacity start\">\n<blockquote>\n<h2><\/h2>\n<h2><span class=\"font-202503\"><em>Floor 2 &#8211; Fashion<\/em><\/span><\/h2>\n<\/blockquote>\n<p>We do know the importance of the environmental impact of the fashion industry on our lifestyle and our societies.\u00a0The floor 2 is dedicated to fashion where we find\u00a0<strong>brands dedicated to sustainability <\/strong>such as <strong>Ecoalf <\/strong>and\u00a0<strong>Patagonia<\/strong>\u00a0,\u00a0local brands such as<strong> Produzione Lenta<\/strong>\u00a0, and also brands that are looking towards sustainability for the first time, such as <strong>Borbonese <\/strong>which offers its own particular collection designed specifically for <strong>Green Pea<\/strong> created with leathers of <strong>La Granda<\/strong>, <strong>Slow Food Piedmontese <\/strong>meat presidium, so that no animal wastage is thrown away.\u00a0On this level there is also a place for the\u00a0<strong>Bespoke Tailoring of the past and the future<\/strong>\u00a0with <strong>IGoodi<\/strong>, the 4D Body Scanning and Avatar Platform for B2B and B2C markets. The company&#8217;s technology helps creating digital avatars, or 3D models, by scanning human figures with the utmost precision and digitizing them in a few hours, enabling users to get the convergence between the physical and digital world. <strong>IGoodi <\/strong>is an incredible example of innovation also for the e-commerce world that can be the way to significantly reduce the number of returns.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_84876\" aria-describedby=\"caption-attachment-84876\" style=\"width: 885px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-84876\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-1.jpg\" alt=\"\" width=\"885\" height=\"660\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-1.jpg 1106w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-1-300x224.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-1-1024x763.jpg 1024w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-1-768x572.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP02-1-600x447.jpg 600w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><figcaption id=\"caption-attachment-84876\" class=\"wp-caption-text\">GP02 &#8211; Fashion &#8211; dress &amp; style, Images by Fabio Rovere<\/figcaption><\/figure>\n<blockquote>\n<h2><\/h2>\n<h2><em><span class=\"font-202503\">Floor 3 &#8211; Beauty<\/span><\/em><\/h2>\n<\/blockquote>\n<p>The third floor is dedicated to\u00a0<strong>beauty<\/strong>\u00a0with the best Italian clothing brands: Ermenegildo Zegna, Brunello Cucinelli, Herno and SEASE\u00a0where you can find collections dedicated to Green Pea developed with a view to sustainability.\u00a0<strong>Ermenegildo Zegna<\/strong> has also created a small reproduction of that\u00a0<strong>Oasi Zegna<\/strong>\u00a0that we saw last year.<br \/>\nIn addition to fashion. There is a section for <strong>Cosmetics<\/strong>\u00a0curated by\u00a0<strong>Allegro Natura<\/strong>\u00a0, books with a\u00a0<strong>Library<\/strong>\u00a0curated by Feltrinelli, culture and food.\u00a0A\u00a0<strong>Pop Bistrot &#8211; 100 wines and Affini<\/strong>\u00a0, in collaboration with <strong>Fontanafredda <\/strong>and <strong>Affini<\/strong>, and the\u00a0<strong>starred restaurant Casa Vicina.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"swiper-slide animation-opacity start\">\n<figure id=\"attachment_84877\" aria-describedby=\"caption-attachment-84877\" style=\"width: 885px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-84877\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP03.jpg\" alt=\"\" width=\"885\" height=\"660\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP03.jpg 885w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP03-300x224.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP03-768x573.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP03-600x447.jpg 600w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><figcaption id=\"caption-attachment-84877\" class=\"wp-caption-text\">GP03 &#8211; Beauty &#8211; taste, read &amp; beauty, Images by Fabio Rovere<\/figcaption><\/figure>\n<blockquote>\n<h2><\/h2>\n<h2><em><span class=\"font-202503\">Floor 4 &#8211; Creative Leisure<\/span><\/em><\/h2>\n<\/blockquote>\n<p>The top floor is instead dedicated to\u00a0<strong>Creative Idleness<\/strong>\u00a0, a fundamental part of life lived critically and with respect for one&#8217;s person.\u00a0The Floor hosts an exclusive, but also inclusive for everyone to access , the <strong>Otium Pea Club <\/strong>curated by <strong>To Be srl<\/strong>. <strong>Alkemy Spa<\/strong>, the Cocktail Bar and the first infinity pool in Turin overlooking the Alps &#8211; a place to relax and to spend some free time.\u00a0A place that wants to be exclusive, but only in the sense of height and position, because it will not only be necessary to have a card to access the Roof Top, but you can enter during the day to access the spa and in the evening the cocktail bar will be open to all.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure id=\"attachment_84878\" aria-describedby=\"caption-attachment-84878\" style=\"width: 898px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-84878\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP04.jpg\" alt=\"\" width=\"898\" height=\"666\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP04.jpg 1133w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP04-300x222.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP04-1024x759.jpg 1024w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP04-768x569.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2020\/12\/GP04-600x445.jpg 600w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><figcaption id=\"caption-attachment-84878\" class=\"wp-caption-text\">GP04 &#8211; Otium &#8211; rooftop, lounge bar, pool &amp; spa, Images by Fabio Rovere<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Green Pea is a big bet<\/strong> for its founders and for the city of Turin. It is in fact the first time that sustainability has been talked about on such a large scale.\u00a0And it will perhaps be the first time that a public less attentive up to now can go and find products with a lighter environmental impact and produced in a more ethical way.\u00a0We hope that this is only the first step towards a stronger, more coherent and available to all sustainability.<\/p>\n<p><strong>Image Credits: Green Pea SrL &amp; Fabio Rovere,<em> Italy<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>World&#8217;s first Green Retail Park, an entirely eco-sustainable concept store has opened in Turin: a project by Oscar Farinetti, founder [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":84870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,117],"tags":[185,186,187],"_links":{"self":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/84865"}],"collection":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/comments?post=84865"}],"version-history":[{"count":24,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/84865\/revisions"}],"predecessor-version":[{"id":84912,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/84865\/revisions\/84912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/media\/84870"}],"wp:attachment":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/media?parent=84865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/categories?post=84865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/tags?post=84865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}