{"id":84916,"date":"2021-01-02T07:04:12","date_gmt":"2021-01-02T07:04:12","guid":{"rendered":"https:\/\/test.360positive.it\/?p=84916"},"modified":"2021-02-08T11:42:44","modified_gmt":"2021-02-08T11:42:44","slug":"new-firmenich-fragrances-highlight-strength-optimism-inspired-by-pantone-color-of-the-year-2021","status":"publish","type":"post","link":"https:\/\/test.360positive.it\/index.php\/2021\/01\/02\/new-firmenich-fragrances-highlight-strength-optimism-inspired-by-pantone-color-of-the-year-2021\/","title":{"rendered":"Firmenich launches Fragrances inspired by Pantone Colour of the Year 2021"},"content":{"rendered":"<blockquote>\n<h1><span class=\"font-202503\"><em>Firmenich collaborates with the color representation company, Pantone for the ninth consecutive year as one of their official \u201cSensory Partners\u201d. <\/em><\/span><\/h1>\n<\/blockquote>\n<p>Nine fragrances are created and signed by nine different Perfumers to embody the values and emotions of <strong>Pantone\u2019s two 2021 colours of the year: Ultimate Gray (PANTONE 17-5104)<\/strong>, a mineral ash tone, and <strong>Illuminating (PANTONE 13-0647)<\/strong>, a bright and optimistic daffodil yellow.\u00a0\u00a0Bringing together their unique creativity with <strong>Firmenich<\/strong>\u2019s award-winning ingredients palette, from naturals and molecules, to biotech innovations, as well as patented technology to reinforce both hygiene and emotional benefits.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Introducing the Pantone Color of the Year 2021: PANTONE 17-5104 Ultimate Gray + 13-0647 Illuminating\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/pu9zLAKpntM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cToday, we are experiencing a moment of resilience, balanced with optimism for the future. The powerful combination of color and scent enables our customers to deliver much-needed comfort and strength to help consumers overcome stress,\u201d said <strong>Ilaria Resta, President, Global Perfumery, Fermanich<\/strong>. \u201cGrey, mineral-rich clay comforts us, boosting our steadfastness, while yellow, solar citrus warms us, bringing us hope for tomorrow.\u201d<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_84918\" aria-describedby=\"caption-attachment-84918\" style=\"width: 1940px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-84918\" src=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2021\/01\/Pantone-1.jpg\" alt=\"\" width=\"1940\" height=\"888\" srcset=\"https:\/\/test.360positive.it\/wp-content\/uploads\/2021\/01\/Pantone-1.jpg 1940w, https:\/\/test.360positive.it\/wp-content\/uploads\/2021\/01\/Pantone-1-300x137.jpg 300w, https:\/\/test.360positive.it\/wp-content\/uploads\/2021\/01\/Pantone-1-1024x469.jpg 1024w, https:\/\/test.360positive.it\/wp-content\/uploads\/2021\/01\/Pantone-1-768x352.jpg 768w, https:\/\/test.360positive.it\/wp-content\/uploads\/2021\/01\/Pantone-1-1536x703.jpg 1536w, https:\/\/test.360positive.it\/wp-content\/uploads\/2021\/01\/Pantone-1-600x275.jpg 600w\" sizes=\"(max-width: 1940px) 100vw, 1940px\" \/><figcaption id=\"caption-attachment-84918\" class=\"wp-caption-text\">Pantone\u2019s two 2021 colours of the year: Ultimate Gray (PANTONE 17-5104), a mineral ash tone, and Illuminating (PANTONE 13-0647), a bright and optimistic daffodil yellow.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<blockquote>\n<h2><em><span class=\"font-202503\"><strong>Grey Comfort<\/strong><\/span><\/em><\/h2>\n<\/blockquote>\n<p>A modern, popular choice for home d\u00e9cor, <strong>Grey<\/strong> is present in our most private and secure spaces. <strong>72%<\/strong> of consumers still plan to do more activities from home and <strong>63%<\/strong> say they&#8217;re going to be traveling less. With understated elegance, gray provides us comfort and familiarity throughout our day. <strong>Three fragrances \u2013 Clean Slate, Claystone and Smoked Minerals<\/strong> \u2013 explore the olfactive concept of gray clay, with a blend of mineral notes. Ingredients such as cashmere woods help provide comfort to the blends.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h2><em><span class=\"font-202503\"><strong>Yellow Optimism<\/strong><\/span><\/em><\/h2>\n<\/blockquote>\n<p>As 67% of consumers still expect the pandemic to last for a long time, the familiar feeling of the warmth from the yellow sun can provide comfort in hard times. <strong>Yellow<\/strong> represents a sparkling, uplifting fragrance. <strong>The three scents \u2013 Sunshower, Citrus Spirit and Golden Hour<\/strong> \u2013 deliver an experience full of energy, using the bright notes of solar citrus. Touches of musk add comfort to the blends.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h2><em><span class=\"font-202503\"><strong>Flavour of the Year<\/strong><\/span><\/em><\/h2>\n<\/blockquote>\n<p>Working with the Firmenich Taste &amp; Beyond team, <strong>Firmenich also developed three fragrances to represent the<a href=\"https:\/\/www.firmenich.com\/taste-and-beyond\/press-release\/firmenich-announces-two-flavors-year-2021\">\u00a0<\/a>Flavours of the Year<\/strong>. As a super-root, <strong>Ginger<\/strong> is symbolic of strong, root toughness. As a super-fruit, <strong>Yuzu<\/strong> is symbolic of unfailing optimism. <strong>Corresponding fragrances include: Ginger Root, Ginger Yuzu Tea, and Shining Silence<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ashley Balavoine (Perfumer at Firmenich),<\/strong> designs scents for the company and quotes: \u201cWe created fragrances that respond to consumer needs for security\u2014safety, health and comfort. Consumers have been forced to face ideas they\u2019ve never faced before, or perhaps taken for granted. We want to ground consumers, reinforce them, and also lift their spirits towards a better future.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pantone<\/strong> is a USA based Company and a provider of professional color language standards and digital solutions. Pantone selects and develops colour standards by analyzing trends and influences across a wide range of lifestyle areas including the entertainment industry, art, fashion, design, and travel destinations.\u00a0Since 2000, <strong>Firmenich<\/strong> has nurtured a relationship with Pantone which allows us to stay ahead of emerging insights and bring the colors to life through flavors and fragrance.<\/p>\n<p><strong>Firmenich was founded in 1895 in\u00a0<span class=\"xn-location\">Geneva, Switzerland<\/span><\/strong>, and for 125 years has been a private family-owned company. <strong>Firmenich<\/strong> is a leading business-to-business company operating primarily in the flavors and fragrances market, and is involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients.\u00a0<i><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><strong>* Sources of Survey:<\/strong> Firmenich COVID-19 Global Survey, W2 Adjustment, Sept 2020. Firmenich US Ingredients Survey, April 2020. Firmenich Emotions360.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Image &amp; Video Credits: Firmenich SA, <em>Switzerland<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firmenich collaborates with the color representation company, Pantone for the ninth consecutive year as one of their official \u201cSensory Partners\u201d. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":84917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,113],"tags":[144,155,190,191,192],"_links":{"self":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/84916"}],"collection":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/comments?post=84916"}],"version-history":[{"count":9,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/84916\/revisions"}],"predecessor-version":[{"id":84983,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/posts\/84916\/revisions\/84983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/media\/84917"}],"wp:attachment":[{"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/media?parent=84916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/categories?post=84916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.360positive.it\/index.php\/wp-json\/wp\/v2\/tags?post=84916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}